Search Engine Optimization or SEO is the key to conducting businesses online nowadays. SEO optimization can be challenging, particularly for beginners. However, Google offers the best SEO tool online that isn’t only easy but will also help you master SEO in no time.
What Is SEO?
Search Engine Optimization looks into how you can get search engines such as Google and Bing to put your content on the first page of their users’ search results. In other words, your content will appear to be the best answer to potential customers’ questions and problems.
There are three basic rules in SEO. Firstly, search engines must know who you or your business is. State clearly what goods or services you offer. Secondly, you need to convince these engines that you’re the perfect option that users need. Thirdly, your content must be deliverable.
To get your content to Google’s first page, you need to fulfil those principles through various SEO tricks, such as using keywords. It can be complicated, but SEO tools exist to make the process easier for you.
How Do SEO Tools Work?
There are many types of free SEO tool available online. They serve different functions, but the fundamental principle is to make your content appear reliable for search engine standards.
Analyzing your site performance involves complicated algorithms and a lot of data to examine. This can be dull and confusing if you do it manually. Some SEO tools enable you to not only monitor your site but also compare your site with how your competitors are performing.
Amazingly, Google itself has a handful of best SEO tool online for digital marketers. They’re very useful to check if your content is Google-approved for the first page. Make sure to get yourself acquainted with these services.
Google’s Enterprise SEO tool
Google Keyword Planner:
On-page SEO optimization requires the use of precise keywords. You can view the most relevant keywords related to your content, as well as their search volume. As a part of Google Ads, it helps you plan your ads with the right keywords.
To create relevant content, you need to know what is trending right now, and which keywords are popular. Google Trends allows you to do those things by comparing results from all Google services, from Search to Images and even YouTube.
One of the most effective SEO optimization tool online, Google Analytics monitors your website performance. See your traffic, visitor demographic and behavior, and website speed on one platform.
Google PageSpeed Insight:
Do you know that more than half of internet users leave a site that takes more than 3 seconds to load? Use this service to ensure that your page loads fast and get recommendations on how to improve it.
Google Search Console:
Identifies your website’s organic performance. As one of the best SEO tool online, Search Console shows you the most popular content on your site, checks your site compatibility on various devices, ensures your site is secure, and many more.